Rhetoric in a time of Pandemic

We live in strange times, not so much the new normal, but a new abnormal. A time where the normal has been suspended, displaced, thrown aside to expose a deeper level or constellation of human life. It is ‘a time of exception’, a time that Continental philosophers call ‘an event’. These are times when the normal flow, conventions, routines and habits of social life are brutally suspended, dissolved or overturned. It is as if we are living through an experiment, something unprecedented, an experiment in a special laboratory sealed off from normal social life.

I am interested in two questions:

  1. can rhetoric can throw any useful light on social & political life during this time of exception?
  2. can the social and political life during this pandemic throw any useful light on rhetoric?

I proceed in four steps:

  • Athens: First, I sketch the Athenian world in which rhetoric and philosophy competed with each other
  • Modernity: Secondly, I outline the Modernist framework that we unselfconsciously draw on when encountering another socio-political world
  • Pandemic: Third, I explore the competing voices of rhetoric and science during this pandemic
  • Trump: Finally, I picture Trump as a would-be Sophist rhetor

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Emergence of New Rhetoric

Insofar as the revival of rhetoric under the auspices of a theory of argumentation is a renewal of the Aristotelian emphasis on inventio, on the discovery of the persuasives in relation to a matter or case in question, then I am all in favour of this theoretical and pedagogic effort. It constitutes a way for those regions – Germany, France, Holland, England – where rhetoric had been reduced to the stylistic study of rhetorical figures in literature and oratory, to renew a more substantive rhetoric, a rhetoric concerned not just with style, figures and elocutio, but with also with logos, inventio and persuasive argument.

For both Perelman and for Toulmin, this renewal of argumentation was enacted via a return and reworking of Aristotle. However, it is important to note that it did not involve a renewal of contact with Cicero, Quintilian or Isocrates. That is, what is being renewed is a quite narrow understanding of richness of ancient rhetoric. Read more of this post

Mode of address

This book will take up the same rhetorical stance as its proposes be offered to adult literacy students—or any and all other students for that matter. That is, it will put forward its views, ideas, theories and and stakes always with the thought in mind that this is only a perspective, and that there is always more to be said both from other points of view and in clarifying or deepening my own point of view. This is rhetorical dialogism: the claim that we are always ‘on the way’ to knowing; that full and complete knowledge (‘the truth, the whole truth and only the truth’) is always just out of reach. What makes it more reachable, even though still out of reach, is the response of others.  Read more of this post